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From Corporate Identity to Design
By "distinction from competing companies" we refer to differences in identity, the so-called Corporate Identity. The Corporate Identity of a company can be implemented by design in products, this is called Corporate Design. The idea is that products with a Corporate Design are more successful are on the market.
Whitepaper The Functions of Design
Design is more than just appearance. Steve Jobs once complained: "Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works."
Whitepaper Design for Industry
Because design is associated with innovation and technological advancement, it can help draw positive attention to otherwise substandard products. Products that are beautiful and easy to use are irresistible! Attractive design is the decisive factor for success.
Flyer Design Audit
The Design Audit provides you with an opportunity to implement new ideas and innovative trends to your machines or products. To offer you the experience of seeing these trends applied to your products, we regularly organize workshops to inform you benefits of applying market trends to your product design.