Why product innovation?

Innovation creates market leaders: it is the best way to strengthen your market position and through this increase your company’s turnover.

Research shows that 60-70% of products that are now successful, are not older than 3 years. With the modern market demanding an increasingly shorter time-to-market, manufacturers cannot afford to sit still. There will always be competition and achieving or maintaining the position of market leader will require change.

Do you have insufficient time or attention for innovation?

We can increase attention by introducing extra capacity, knowledge and sound project management with our specialisations:

Opportunities for innovation

Innovation topics to achieve a better market position can be diverse:

  • Shorter time-to-market;
  • Introduction on a new market;
  • Introducing new, improved technologies;
  • Cost-down and a better price-quality ratio
  • Technically sound products that are missing a convincing look and feel;
  • Increasing the ease of use or reducing human error


Innovation requires attention

Most companies struggle to reserve the time and resources to innovate. Often this is caused by the daily routine of operational activities, perceived lack of urgency or a shortage of knowledge, skills or capacity.

No time to innovate?

We can help you focus your innovation activities by bringing in additional capacity, knowledge, experience and specialists. We also:

  • Offer fresh thinking outside of the box, solving company blindness.
  • Cross-pollinate by bringing in experience from other fields.
  • Reduce innovation associated risks by working with proven innovation methods and tools.


Product Visualization

Strengthen your marketing efforts with product visualization. Animation allows us to create short but highly convincing videos showing your product and its USP’s.

Click here for more visualization related information >>