Improving usability of machines and products

User Experience Design (UX Design) focuses on improving the physical as well as the visual interactions with the machine or product. Good UX Design can be crucial for a product’s success. This is especially true for markets in which UX Design has become common, such as consumer products and websites. In recent years we see that this is also becoming increasingly important for machines and B2B devices.

User Experience Design (UX Design) focuses on improving the physical as well as the visual interactions with the machine/product.


We take a close look at both the physical ergonomics and the GUI (Graphical User Interface).
Research shows that products that are easy to use become irresistible.
What can User Experience Design do for you?


UX Design can be employed to achieve various goals:

  • More efficient use of products or machinery;
  • Reducing training costs as learning how to operate the machine becomes easier;
  • Improve operator conditions (reduce health issues);
  • Reduce human error and downtime;
  • Overall pleasant user experience, user enjoys interacting with the machine.
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Before (initial GUI of the machine)
After (redesign completion)